About Us

Information about us

Who are we?

Smartlads.com, the online menswear site. We offer a fantastic selection of designer men's underwear from both established and new exciting brands.
We also offer great value, always promising to be 10% cheaper than the cheapest UK price, that refers to online and high-street prices.

This website is owned by:

BW Direct Ltd.
44 Gerard Street, Derby, DE1 1PA
Phone: 07548898499
email: smartlads@bw-direct.co.uk

VAT Number: 645 3921 30GB

BW Direct Ltd is registered in the United Kingdom
Company Registration address: Carpenter Court, 1 Maple Road, Bramhall, Stockport, Chesire, SK7 2DH
Company Registration Number: 6589578

How can I place an order from outside the UK?
Purchasing from outside of the UK is simple. Order online as normal using your credit card, choosing international shipping charges. Please see ‘delivery charges’ and ‘how long will it take for my order to arrive’ for further International information.
What types of payment do you accept?
We accept payment by:
Visa Credit, Visa Debit, Mastercard Credit, Mastercard Debit, Visa Electron, Maestro, JCB, and American Express cards.
You can also pay using Paypal.
All payments are made in UK Sterling (GBP).
How long will it take for my order to arrive?
UK - Delivery times 2-4 working days, normally 2 working days
OVERSEAS - Orders are sent within 4 working days by airmail. Delivery times vary between 7-14 days, depending on country.
How can I order?
 Please browse our extensive selection of products, add your purchase to your online basket, when your shopping is complete, go to the checkout and pay for your items. Over 90% of items are sent out the same day if orders are placed before 2pm.
Contact us
 If you have any queries, please click on the "Contact Us" link above and fill in the details. We will get back to you normally within an hour within working day hours.